Project Artemis by Polyphony put anySCALE to the test with its second physical store located in the Joy City shopping mall in Beijing, China. As the name says, the store’s reduced size created a challenge for our designers to meet the process of sales as a whole in areas such as how to best display a single item, store items efficiently and surprise the customer from the moment they walk in to the moment they select the product.
With the reduced size, our designers had to focus on how to unite the storage and display of the products. By creating a signature wall featuring half moon, acrylic displays embedded into drawers that hold the stock of the displayed products customers can reach in a grab themselves, the space has been streamlined and draws the customers in. While the project was small in scale, there were many technical difficulties that were surmounted by the design team such as realizing the display/storage wall, finding the most high-precision hinges for the drawers and illuminating the products in a seamless way without producing a glare. However, the design was realized, and aside from the vinyl flooring from Swedish producer Bolon, all other products were custom made by our contractors.
For anySCALE, designing on a small scale and for clients such as Polyphony allows us to reduce design to the absolute essence what it needs to be to create a unique product. The term “reduced to the max” best describes this project as the design is reduced but maximized to introduce the products to the customers in an interesting and modern way.
Project Artemis by Polyphony复调是anySCALE为其品牌设计的第二家实体门店，店铺位于北京大悦城商场内。顾名思义，由于空间的缩减，增加了设计难度，如何在有限的空间内将产品进行完美的陈列展示、预留足够的存储功能，并令客户从踏入店门的第一感官就惊喜连连，这些都是需要设计团队综合考虑。于是，将产品展示与产品存储相结合就变成整个项目的设计重心。一面引人注目的通高背景墙成为了整个店铺的标志，墙面由一个个透明亚克力半球构成，将每件复调的玩具透过未来主义的背景墙进行突出强调，同时，每个半球也是一个嵌入式抽屉，顾客可以将其推开，轻松的拿取其中的玩具观赏把玩，设计的整体风格简洁明快，为产品的展示提供了恰如其分的衬托。
项目的规模虽然小，但是技术层面需要解决的问题却格外多，设计团队围绕着如何实现展示存储墙的设计理念、找到每个抽屉最精准贴合的五金合页、如何透过精密的照明实现产品重点打亮却避免视觉炫光等细节处理进行了多次深入的探讨与测试。最终在无数次精心打磨之后，项目终于呈现在公众面前，除了地面直接采用瑞典品牌波龙编织地毯之外，其它产品均由设计团队与施工团队共同研发定制。对于anySCALE而言，像复调这样小而精的项目，可以让设计师不断探索如何实现将设计元素减少，却仍然创造属于品牌独一无二的设计元素，从而体现品牌精髓。少而极致，尽可能减少设计手法，最大程度上展示产品自身特性，为消费者提供现代有趣的消费体验，这就是这个项目的设计主题。
