奥迪城市展厅

Audi City Beijing

Completed

Client

Audi Forum

Location

Beijing

Size
1,600 sqm
Design team
raumwerk: Jon Prengel, anySCALE: Andreas Thomczyk, Stanley Shi, Vivian Zhang
Photographer
Sun Xiangyu

Audi’s first digital showroom in Asia opened on January 31, 2013 in the centre of Beijing. Audi City Beijing is Audi’s largest concept showroom combining digital product presentation with individual customer service worldwide. “With Audi City Beijing, we bring a new exclusive and futuristic brand experience right to the midst of the urban lives of the people in Beijing,” says Luca de Meo, former Member of the Board of Management for Sales and Marketing at AUDI AG. “The vibrant capital of our largest sales market worldwide is a perfect location for this innovative digital showroom concept.” The idea behind Audi City is to create a digital showroom where buyers could browse all aspects of the latest car models using state-of-the-art interactive screens. The concept, as the name suggests, is for inner city show rooms where space is at a premium. Audi City’s architecture and interior design are developed by raumwerk in Frankfurt. For Audi City Beijing anySCALE was the responsible design partner to realise the German design in China. As part of the design anySCALE created an eye-catching spiral staircase connecting the two floors of the digital showroom. The mechanical engineering and structural design of the staircase were especially challenging as building regulations required a fire curtain to separate the two floors.



2013年1月31日正式全新启用的奥迪北京城市展厅,是奥迪汽车在亚洲地区的第一家高科技数字展厅。奥迪北京城市是奥迪最大的概念展厅,将数字化产品展示与全世界个体客户服务相结合。前奥迪公司销售市场管理理事会成员Luca de Meo说:“有了奥迪北京城市展厅,我们为在北京享受城市生活的人们带来了一种新的独一无二的未来式品牌体验。我们在全世界最大销售市场的首都即该创新型数字化展厅概念的最佳定位。”奥迪城市背后的理念即建立一个买家能够通过艺术状态交互屏全面了解最新车型的数字化展厅。而其概念,顾名思义,即为空间短缺的地方创造市中心展厅。奥迪城市的建筑和室内设计均由Raumwerk在法兰克福完成。就奥迪北京城市展厅来说,任督设计为指定设计合作伙伴,负责在中国北京实现德国的设计。作为设计的一部分,任督设计出螺旋梯,用于连接数字化展厅内的两层楼。该螺旋梯的机械工程和结构设计特别具有挑战性,因为建筑物条例规定两层楼梯之间必须设有防火幕。