CR Land RED Showroom

Completion
September, 2021
Client
CR Land
Location
Beijing
Size
566 sqm
Design Team
Tom Chan, Junjun Mei
Photographer
Vincent Wu

To celebrate the 100th anniversary of the CCP, China Resources Land(CR Land)entrusted anySCALE with designing a modern showroom to commemorate the historic event. CR Land wanted to embody the spirit of the party and pay respect to tradition, but also wanted to offer a fresh look that would be warm and inviting to younger generations. anySCALE met this challenge by incorporating bright red centerpieces and greyscale color tones with contemporary materials, creating an impressive showroom worthy of such an occasion.
The unmistakable bright red of China features prominently in the design, accentuated by muted colors and various reflective surfaces. Entering the showroom, guests are greeted by a red starry sky and a unique Chinese flag display - a rectangular cube of red corrugated glass, lit from above and below. The warm red glow of the showroom is complemented by the interior’s silvery grey BOLON carpets, dark grey mirrors, black tinted glass, and soft white paneled ceilings.
The showroom features several dynamic displays including large LED screens, tall zigzagging screens, and frameless projections on grey cloth. For fixed content, an innovative screen-printing technique was employed. A transparent glass wall with light colored characters overlays a dark grey mirror backdrop. The mirror produces darker character reflections, adding depth to these tall displays. The surfaces throughout the design are flat, vertical and neat.
Serving as a patriotic symbol, the CR Land showroom elegantly remembers the story of the Communist Party of China with forward-looking design.

中国共产党建党100周年之际,anySCALE接受华润置地的委托,完成了华北大区的红色展厅项目,这对团队来说,打造的过程充满挑战,而又满含激情,艰巨又光荣。
在党性正确的前提下,如何保持庄严端正的同时能够具备前瞻性和引领性,让党的光辉融入时代背景,让红色主题具备时尚气息,帮助年轻一代树立起对我党倍感亲切的温暖质感,这是这个项目从一开始就必须认真思考的课题。
结合新时代的审美趋势,我们采用了黑白灰的主基调,黑色的背漆玻璃、灰色的镜面、银灰色的BOLON地毯、暖灰色的布基壁纸、超白玻璃、白色到透明的3M过渡贴膜、平面大块状白色石膏板天花、黑色的细条嵌入式设备带,横平竖直又干净利落。
红色展厅当然不能离开红色,但红色的比例关系和节奏变化需要反复推敲,不能没有,但过犹不及,入门大厅的顶上是一个红色的满天星辉造型,瞬间将参观者的情绪带入到激昂肃穆的氛围中,除此之外,我们精心挑选了红色的瓦楞玻璃,做成围合的红色玻璃立方体,上下打光,然后置入悬吊的发光党徽,用现代的手法营造了党旗造型的艺术装置,和天花的红色相互呼应。
展厅以展示为主,而内容分为动态的和固定的两种。我们采用了数字化的技术来体现动态的内容,包括LED屏幕、布面无框投影,还有锯齿形超长触摸屏幕。而固定的内容,则采用丝网印刷的工艺,直接一黑一白叠印在透明玻璃墙体上,透明玻璃墙体的内层是灰色的镜面,镜面里反射出来的内容是黑色的,只有墙体对外的内容是白色的,简单而又巧妙地解决的了内容重影的问题。
除此之外,展厅也设置了贵宾会客厅和多功能会议室,满足参观和活动配套的需求。
这是一个新时代的党建展厅,引领新一代保持初心,勇往直前!