Located in the city of Shaoxing in Zhejiang Province, the G Studio is an immersive experience center that embodies the diverse personalities of the Mercedes G-Class brand. Guests can visit this interactive space to test-drive the G-Class at the track or surrounding mountains and customize the vehicle to fit their unique preferences.
The design concept for the G Studio needed to be rugged and outdoorsy but also upscale and premium, reflecting the character of a car designed for adventure which is now also catering towards a luxury market.
The G Studio features unique installations that represent natural elements, such as the 45-degree “rock” ramp and the branded 'Ice Wall,' which showcase the car's off-road capabilities and ability to conquer extreme terrain. Meanwhile, a massive graffiti mural on the other side of the studio reflects a metropolitan environment, embodying the brand’s more recent, urban focus.
A cozy, chalet-like lounge embraces the G-Class’s Austrian roots and provides the perfect spot to relax and enjoy some refreshments after a long drive. Here, guests can also learn about the car's history and appreciate its timeless design on the “History Wall”. The industrial-looking “Manufaktur Lab” enables customers to tailor their vehicles as though they were a craftsman in a workshop, where they can select different leather samples, finishings, and optional accessories, configured in real-time on an interactive screen.
The second floor hosts a premium, modern lounge that connects the G Studio to the outdoor track. The configuration can be changed for different activities, making it a versatile space for presentations, parties, product launches, and more.
Merging adventure and street style, tradition and innovation, luxury and craftsmanship, the G-Studio is an experience to remember.
梅赛德斯-奔驰G级越野车以其独特个性而出类拔萃，位于浙江绍兴的新建G级越野车体验中心，为用户营造了沉浸式的体验空间。访客可以自由探索这个充满互动的空间，在附近的赛道或山区进行G级越野车的试驾，并可以根据个人喜好定制专属车辆及配饰。
体验中心的设计理念融入了G级越野车的冒险精神和强悍性能，同时兼具高端奢华品牌的品质，与豪车市场定位相吻合。
G级越野车沉浸式体验中心的设计特色在于自然元素与独特装置的结合。通过模拟“冰川”和45度角的“攀岩”场地，展现了G级越野车征服极端地形的能力。选用了各种材质，如坚韧的金属网和具有质感的家具，在巨幅涂鸦墙的衬托下，呈现出G级越野车爱好者追求卓越品质和自由的情怀，同时也体验了对都市的关注。
舒适的木屋格调休息区反映了G级越野车的奥地利源头，是驾驶后放松和享用茶点的理想场所。在此，访客可以了解汽车的历史，欣赏品牌汽车的设计。工业风格的“制造工作室（Manufaktur Lab）”让访客可以像工匠一样精心定制专属车辆，从皮革样品、饰面、汽车配件到交互屏幕上的整体搭配体验，为车迷打造了全方位的体验过程。
二楼设有连接体验中心和室外赛道的现代休息区，可以根据不同的活动灵活变换配置，成为集展示、聚会、产品发布等多功能于一体的空间。
G级越野车沉浸式体验中心是探索冒险、街头风格、传统与创新、奢华与工艺的完美结合，无疑是一处令人印象深刻的体验空间。
