The Huatai Securities Private Banking Center offers clients an immersive and luxurious experience while providing brokerage and banking services. Located on the 25th floor of the Huatai Securities Building in the bustling downtown area of Nanjing, cutting-edge technologies and exquisite finishes reflect the company’s status as a FinTech industry leader, providing its high-end clients with an exclusive clubhouse to consult with experts from the financial field.
The private banking center is part of an ongoing collaboration between anySCALE and Huatai, but this design spared no expense to impress the financial company’s elite customers. White marble flooring, polished brash, rose gold, and leather exude a sense of prestige and luxury. While the center provides all of the functions of a traditional bank, its focus is to engage and entertain the clients and their families.
Stepping out of the elevator, guests are greeted by an open welcome area and an illuminated city skyline backdrop on massive digital walls that can be slid open to reveal a large event space. LED screens embedded in these walls serve as a giant display for training sessions and presentations held within. Adding to the financial atmosphere of the space, a flowing digital, real-time stock market index display wraps around the building’s core, which houses smaller rooms along the aisles, including a range of private consultation spaces, a traditional tea room, and even a digital golf driving range. Lastly, an elegant living room with plush furniture is the perfect place to relax and chat in a non-business setting.
Elegant and modern, the Huatai Securities private banking center is designed to woo China’s elite class of customers, providing a space that is so much more than your traditional, everyday bank.
华泰证券私行中心致力于为其客户提供证券融资等金融服务，位于华泰证券总部大厦25层的私行中心亦将沉浸式的尊贵用户体验延展到了空间设计里。地处南京商业繁华热闹的市中心，融入尖端技术和精致饰面的私行中心，将其在金融科技领域佼佼者的地位完美的诠释和彰显在室内设计中，为其高端客户提供了专属会所，可以与金融领域的专家进行沟通与咨询。
私行中心是anySCALE与华泰证券长期合作以来的重要项目，设计手法上，没有刻意强调引人注目，白色大理石地面、抛光金属墙面、古铜玫瑰金的色调、皮革的纹理质感，细节处处体现了空间的尊贵与奢华感。保留了传统银行的经典功能的同时，也将设计重点放在与客户及其家庭的互动与体验本身。
踏出电梯厅，首先步入眼帘的是一个开放的接待区，主背景墙是一面绘有城市天际线的偌大数字墙，可以在需要的时候滑动展开，化身大型的活动空间。墙体中内嵌的LED屏幕提供了展示、培训及路演的功能。一条贯穿整个空间沿着核心筒设置的滚动屏幕，上面显示着全球股市的实时数据变化，为整个空间渲染了浓郁的金融气息，也将四周区域的小型封闭房间与中央的开放空间进行了巧妙的分隔，私人咨询室、经典茶室，甚至电动高尔夫练习室都分布在它四周。此外，一间配置完备品味卓著的会客厅成为了客户放松休憩闲谈享受的完美空间。
高贵优雅且摩登现代，华泰证券私行中心旨在吸引国内的高端精英客户，为其提供远超越传统银行日常服务的尊享体验。
