Mercedes me Shanghai

Completed

Client

Daimler Greater China

Location

Shanghai

Size
1,200 sqm
Design team
Karin Hepp, Erica Borsa
Photographer
Xia Zhi

After the positive reception of Beijing Mme, Mercedes appointed anySCALE to design it’s second Mme in China at the iconic Bund in Shanghai. The Shanghai Mme matches not only the brand’s core philosophy but Shanghai’s unique DNA as well.
Suave, sleek, sophisticated – these are the words to best describe the Mme, a perfect fit for jet-setting and chic Shanghai residents. The café restaurant on the ground floor features concrete finishes, light oakwood panels, black metal frames, and stunning Caribbean green marble bar tops. The second floor, housing an upscale dining venue, conveys a sense of refined power through walnut timber floors, brass finishes, golden mesh ceiling curtains, black and white marble tabletops, textured ceramic walls, and embellished leather furniture. Fittings include Mercedes lamps and signature shelving, with ‘heritage through and through’ serving as the guiding motto. The upper level also features minimalist sketches of the new Maybach 6 concept car, a nod to the company’s pioneering spirit in luxury automobile design.



梅赛德斯me北京店屡获好评,正面反响不断,甚至成功开幕的场景仍然历历在目,最近,anySCALE再次接受梅赛德斯奔驰的委托,成为其中国第二家Mercedes me的室内设计方。位于外滩绝佳地段的上海me不仅延续了梅赛德斯奔驰的核心理念及品牌精神,亦将魔都独一无二的DNA及城市特质融入到新店中。
优雅婉约、线条流畅、格调精致——用这些词汇来形容刚刚落成的梅赛德斯me最为贴切,其内在品质感与精致的外观,与注重时髦、追求享受的上海特质完美契合,恰到好处。
首层的咖啡厅及餐厅区域,设计主元素包括混凝土与浅色的橡木板用异型拼接的手法营造出独特的地面质感,神秘华贵的黑色金属边框,以及耀眼绚丽的绿纹大理石台面。二层为更加正式的精致餐厅,胡桃木地板、精致黄铜镶边、天花垂降的金色金属帘幕、黑白大理石台面、韵味十足的陶瓷艺术墙面,加上优雅舒适的嵌入式皮革家具组合,将空间典雅奢华、高贵精致的气质从内而外传达出来。
空间的装饰包括了梅赛德斯的品牌灯具及其独具标志性的通高弧形展架,搭配上“代代传承”的座右铭,尽显品牌的悠久历史及深厚底蕴。全新概念车Maybach 6的车身形象通过极简主义的手法巧妙的渗透在二层的多处空间,亦将奔驰作为高端奢华汽车品牌中的设计先驱及开拓先锋的角色进行了二次强调和点题。