Mercedes Me Beijing






2,500 sqm
Project team
Andreas Thomczyk, Tom Chan, Karin Hepp, Vivian Zhang, Julia Jiang
Xia Zhi

Mercedes Me is a new concept by Mercedes-Benz with a focus on brand image and lifestyle. Located in the heart of Sanlitun, the central expat area of Beijing, this Mercedes me is the sixth store worldwide, the other locations being Hamburg, Munich, Tokyo, Milan and Hong Kong. At 2,500 square meters it is also the largest Mercedes Me, sporting a Me Café, Chinese fine dining restaurant and a bar, as well as an event space on the second floor.
For this project anySCALE acted as general planner, with the concept design coming from the German architecture firm HG Merz. In this role anySCALE was responsible for implementing all sub-contractors including for structure, media, lighting, kitchen and landscaping. The timeline for this project from receiving the initial design concept to completion was just over one year. This was particularly challenging when considering the scale of the project in combination with the high German quality expectations.

Mercedes Me是梅赛德斯-奔驰推出的全新概念体验店,专注于诠释推广梅赛德斯-奔驰的品牌形象和全方位的生活方式。体验店位于北京三里屯,是外籍商务人士常出没的地段。该体验店是梅赛德斯-奔驰的继汉堡、慕尼黑、东京、米兰、香港之后的全球第六家品牌体验店。 占地2,500平方米的规模亦是目前全球最大的Mercedes Me 店面,其中包括Me Café、中式正餐厅,酒吧及二层的活动空间等多样功区。
在这个项目中,anySCALE扮演了项目整体规划的特殊角色,将来自德国建筑事务所HG Merz的概念设计与负责结构、媒体、灯光、厨房以及园林景观等各专业分包商进行沟通协调,以推进设计的细化落地及现场执行工作。从接到项目初始概念设计起到项目最终竣工,整个周期为时将将一年。考虑到项目的自身体量及复杂度,和德方的高标准高品质要求,如此高效的完成这么具有挑战性的项目交付,实属不易。