anySCALE designed the nobilia house for German furniture manufacturer nobilia at CIFF Shanghai, one of the largest and most recognized furniture fairs in China. The design draws inspiration from shared traditional archetypes of German and Chinese societies: the urban settlement, the village, and the family home.
The home is the foundation where everything begins. The free-standing house is a classic residential architecture for both German and Chinese cultures: a symbol of family, comfort, security, and luxury in modern cities, values embodied by nobilia. The typical block shape of a house with pitched roof was reduced to a pure volume, serving as the base unit for the booth design, accommodating the nobilia furniture collections inside.
A total of six freestanding volumes composes the pavilion, juxtaposed around an empty central space. The abstract shapes leave room for interpretation: a little German village with a square at its heart or a sumptuous Chinese courtyard house. Windows and openings create framed views of the interiors and enable visual connections between the inner and outer spaces, inviting the visitors to enter and experience the cozy and homely nobilia world.
The volumes are made using a stretched fabric, wrapped around a lightweight prefabricated metal structure to reduce material waste and speed up the assembly process.
Abstract yet intimate, the nobilia House exemplifies anySCALE’s designers’ ability to elevate international design to promote products and brand identity in multicultural settings.
以传统典型的住宅形式配以高端定制的家居产品，会呈现出怎样的展台效果？在最具规模及人气的上海国际家具博览会上，anySCALE助力德国家具制造商nobilia柏丽大家居成功亮相。展台的设计灵感源于中德两国民间共有的传统住宅原型，即城市住宅、乡村住宅和家庭住宅。
住宅是安居乐业的基础。独立住宅是中德文化中的经典住宅建筑，是现代城市中集家庭、舒适、安全和享乐为一体的象征，也正是nobilia柏丽大家居价值观的体现。典型的带有坡面屋顶的住宅简化成一个纯粹的单元，它是展台设计的基础，里面摆放nobilia柏丽大家居的精选家具陈设。
纵观整个展台，六个各自独立的单元围绕着一个宽敞的中央广场组合排列。抽象的形状为空间带来更多诠释：或是一个德国小村庄核心地带的中心广场，或是一座豪华的中国四合院。窗户与空间开口对内部设计形成框架视图，衔接起内外空间视觉效果，对路过的观众发出邀约，一起进入nobilia柏丽大家居空间，体验舒适和温馨。
每个单元都使用可拉伸织物包裹在轻量预制的金属结构上，减少材料浪费的同时也加快了组装的过程。
整个nobilia house柏丽大家居展台，既独立，又紧密，体现出anySCALE设计团队不断提升国际设计视野，并在多元文化背景下推广产品及品牌识别度的能力。
