Nobilia KBC

Completion
2023
Client
Nobilia
Location
Shanghai
Size
170 sqm
Design Team
Simon Berg, Lorenzo Lanzani, Tiger Li
Photographer
Vincent Wu

Designing Nobilia’s first bathroom-only exhibition posed a unique challenge for anySCALE: how to showcase several themed bathrooms—each with distinct colors, materials, and textures—under one unified roof that embodies the brand. The solution was to create a layout with clear transitions between the rooms, while maintaining an open, inviting atmosphere, using a white tonality that represents both clarity and Nobilia’s corporate image.
Spanning 170 square meters, the booth features eight distinct bathroom environments, each tailored to the imagined needs of various customer profiles—from a dynamic female leader to a serene Wabi-Sabi enthusiast, and even playful settings designed for young children. The booth is conceived as an open, modular structure built from square metal profiles.

设计诺比利亚(Nobilia)的首个浴室主题展览对 anySCALE 来说是一次独特的挑战:如何在一个统一品牌形象的空间下,展示多个主题浴室——每个浴室都拥有独特的色彩、材质和质感。解决方案是打造一个布局清晰的空间,在房间之间实现自然过渡,同时保持开放、吸引人的氛围,并以白色为主色调,象征品牌的清晰与诺比利亚的企业形象。
展台面积为 170 平方米,包含八个不同的浴室环境,每个浴室都根据不同客户群的需求量身定制——从充满活力的女性领导者到崇尚侘寂美学的用户,甚至包括为儿童设计的趣味空间。整个展台采用开放式模块化结构,由方形金属框架搭建而成。