Nobilia, Germany’s leading kitchen manufacturer, commissioned anySCALE to design an exhibition that reimagines the traditional trade show concept for its booth at CIFF Guangzhou 2022. Instead of simply showcasing high-end kitchen furniture, the exhibition offers an immersive home-like experience inspired by international-style open-plan layouts of a large private residence.
The booth is enclosed by a lightweight fabric facade with three openings: an entrance, an exit, and a window in the elevated tea lounge. A large low-resolution LED installation on the facade along the main exhibition corridor offers a dynamic preview of the products inside.
Sustainability is a key focus, with the booth primarily constructed using a prefabricated metal frame system clad in white stretch fabric. This design minimizes on-site construction and waste while enabling the steel structure to be reused for future installations.
诺比利亚（Nobilia），德国领先的厨房制造商，委托 anySCALE 为其 2022 年 CIFF 广州展览设计一个重新定义传统展会概念的展台。与其简单地展示高端厨房家具，不如通过国际化风格的开放式大宅布局，带来一种沉浸式的家庭体验。
展台外部包裹着轻质织物幕墙，并设有三个开口：入口、出口以及位于抬高的茶饮休息区的窗户。在面向主要展览走廊的幕墙上，有一个大型低分辨率 LED 装置，动态展示展台内部产品的预览。
可持续性是设计的关键重点，展台主要使用预制金属框架系统，外覆白色弹性织物。这种设计不仅减少了现场施工和浪费，还使钢结构能够在未来的展览中重复使用。
