Porsche HQ

Completion

Client

Porsche China

Location

Shanghai

Size
13,000 sqm
Design Team
Simon Berg, Ruby Xu, Sek Chow, Autumn Yang, Sun Yufeng
Photographer
Xia Zhi
Awards
Automotive Brand Contest 2020, Red Dot Award 2020

The German sports car manufacturer Porsche commissioned anySCALE to design its new China headquarters in Shanghai, located at the prestigious Lujiazui Financial Plaza. The brief called for a space in which speed and passion—core to the Porsche identity—would resonate boldly throughout the design, while honoring the brand’s rich heritage.
To embody this legacy, the public meeting floor features a curated display of Porsche history: a timeline wall of model cars, an engine block installation, a trophy showcase, shelves with scale models, and a striking 1:1 replica of the Porsche 919 race car. The central staircase plays a pivotal role in the concept—it not only expresses the themes of motion and intensity, but also serves as a social hub, encouraging communication and collaboration among employees.
Beyond aesthetics and symbolism, the design was carefully aligned with WELL Certification™ Gold Standards, ensuring that the new headquarters supports the well-being, comfort, and performance of everyone who works there. For anySCALE, it was essential to create not just a space that looks dynamic, but one where Porsche’s people feel truly healthy, inspired, and proud in their Shanghai home.