We're delighted to have been invited to exhibit our work at the Architectural Design Expo (CADE) 2020, which was organized by the German Design Council. A booth was set up during the four-day expo from October 29 to November 1 in the China International Exhibition Center (New Venue) Hall W1, Beijing. Other previous award recipients invited by the council included ISA, AS+P, and Taikang Life.
For this expo, we designed a unique booth display in the shape of a crocodile's mouth with an interactive eye. The "crocodile mouth" is a dark metal grey box, cut-away to resemble large jagged teeth in a wide-open mouth. Such boldness and power are at first alluring. However, a closer look reveals the "teeth" as illuminated stills of award-winning and signature anySCALE projects with a further five screens showing slideshows and movies.
我们非常荣幸受邀参加由德国设计委员会主办的2020年建筑设计博览会（CADE）。此次展会于10月29日至11月1日在北京中国国际展览中心（新馆）W1展厅举行，为期四天。其他受邀参展的以往获奖者包括ISA、AS+P和泰康人寿。
在此次博览会上，我们设计了一个独特的展位，以鳄鱼嘴巴的造型呈现，并融入了一个互动的“眼睛”。这个“鳄鱼嘴”是一个深灰色金属箱，切割设计成大型锯齿状的牙齿，仿佛张开的大嘴。其大胆与力量感令人一见倾心。然而，细看之下，您会发现这些“牙齿”其实是我们荣获奖项和标志性项目的明亮灯箱展示。此外，展位还设有五块屏幕，用于播放幻灯片和影片，进一步展现我们的设计作品。
"The crocodile is considered one of the most dangerous animals on the planet," explains anySCALE Founder and Managing Partner Andreas Thomczyk.
"But at the same time, it's a symbol of cuteness and approachability, used in kids branding, for example," he says. "It's this tension of contrast that inspired me when thinking about presenting anySCALE at the expo."
“但与此同时，它也是可爱和亲近感的象征，比如在儿童品牌中常见的形象，”他说道。“正是这种对比的张力在我思考如何在博览会上呈现anySCALE时给了我灵感。”