The 2021 edition of Shenzhen Design Week at the Shenzhen World Exhibition & Convention Center saw anySCALE bringing together two long-term clients, MATSU and ZWYN, for a unique co-branding experience booth design.
2021年深圳设计周在深圳国际会展中心隆重举行，anySCALE为长期合作伙伴MATSU和ZWYN打造了一场独特的联名展位设计体验，将两大品牌巧妙融合，呈现出别具一格的创意空间。
The seemingly disparate brands, MATSU, a leading company in high-end office furniture, and ZWYN, a fitness company for trend-conscious urbanites, were united under the event name '1+1' and event theme 'Break Limit, Follow Flow.'
The booth display proved how future work environments could combine stylish designs with a culture of working out; essentially, anySCALE's vision for future offices where employees can work, exercise, escape and expand.
该展位展示证明了未来的工作环境如何将时尚设计与健身文化相结合，这正是anySCALE对未来办公空间的愿景——一个员工可以工作、锻炼、放松与拓展自我的场所。
At the exhibition site, MATSU cooperated with ZWYN to create a multifaceted experience through furniture displays, activities, music, and health drinks. anySCALE occupied one corner of the booth where a video played talking-head style interviews with the brand's leaders who ruminated on their design philosophies and the thinking behind the successful collaboration.
在展会现场，MATSU与ZWYN通过家具展示、互动活动、音乐以及健康饮品，共同打造了一场多维度的体验。anySCALE在展位的一角设置了一个视频播放区，展示了品牌领导者的访谈内容。通过这种直面镜头的访谈形式，他们分享了各自的设计理念以及这次成功合作背后的思考与构想。