The Automotive Brand Contest is the only international design competition for automobile marques and has emerged as an important event in the sector. With the competition, the German Design Council honors outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry.
anySCALE and Mercedes-Benz Hong Kong Limited took home the award for their work on the Mercedes-Benz headquarters.
The office creatively defines luxury through splendid views over the bay, an open loft-style working environment and various casual activity areas spread over two floors, all set against an industrial yet welcoming warehouse environment. An office without hierarchy was created with the use of palate of surfaces including black, wood notes and orange and grey tones, all of which are embedded into the white tonality of the existing concrete structure of the warehouse, represent the brand’s elegance and corporate style, Highlights are created with the use of color accents from custom artwork installations, carefully selected product images and a number of specially selected colorful furniture and light installations.