Mercedes me HK Upgrade

Completed

Client

Mercedes-Benz

Location

Hong Kong

Size
360 sqm
Design team
Karin Hepp, Man Tseng Lui, Erica Borsa
Photographer
CreatAR

anySCALE was tasked with assisting Mercedes-Benz Hong Kong in revising the design for their Mercedes Me flagship store located in Queens Road Central. The Mercedes Me store offers all-day dining options for customers from breakfast through late-night dinner and drinks. A vibrant garage at the storefront showcases a variety of the brand’s latest models as well as classic and concept Mercedes cars to excite the imagination.
Originally designed with a unique Hong Kong flair, the anySCALE team upgraded the Mercedes Me Hong Kong store appearance by using the design vocabulary previously developed for the Mercedes Me retail branches in Beijing and Shanghai on the mainland.



受到梅赛德斯 • 奔驰的委托,anySCALE对其位于香港皇后大道中的Mercedes Me旗舰店进行全面改造及升级设计。从早餐、午餐、下午茶、晚餐直到夜间酒吧,Mercedes Me品牌生活方式店为其顾客提供覆盖全天的餐饮选择及体验。临街的店铺入口处精心打造了一个车库风格且活力四射的展厅,覆盖了品牌从经典到前卫的概念延伸思路,并对最新的车型进行了多样化的呈现,令观众沉浸于品牌漫长的发展轨迹中,激发了想象力,也让大家在震撼中不断地超越自己的预期。
在原本独具香港特质的设计元素基础上,anySCALE团队也将之前在北京及上海开发的Mercedes me的室内设计语言在此次香港店铺的设计中进行了延续及提升。