复兴3Q

SOHO 3Q Fuxing Plaza

Completed

Client

SOHO China

Location

Shanghai

Size
3,000sqm
Design team
Andreas Thomczyk, Simon Berg, Lemon Lv, Autumn Yang
Photographer
Jerry Yin

This new 3Q is located within Fuxing Plaza (FXP), a bustling retail space in downtown Shanghai. It is the latest 3Q addition in FXP, which, along with its location, presented a design challenge to the anySCALE team; how to be part of the 3Q brand and still unique in its design. An atrium overlooking the mall’s public spaces occupies the central space. Full-height, orange-tinted glass was therefore installed in certain areas to unify the 3Q theme, visible from the ground floor. While the previous 3Qs in FXP were designed with a strong colour range with high contrasts, building E’s 3Q design went for a milder approach with a focus on warm colours. As a corner building the natural light is plentiful and the greenery from the outside trees is pulled into the spaces, creating a natural compliment to the orange and yellow tones. This 3Q also introduced a new type of built-in furniture; long “public space” working tables overlooking the atrium.



这个全新3Q空间位于SOHO复兴广场—上海市中心人潮熙攘的繁华商业区。这个空间是复兴广场内新增设的3Q, 仅其地理位置,已经赋予了anySCALE团队设计上的挑战:如何在符合3Q品牌形象的同时,打造独一无二的设计特色。位于空间的正中心,是一个可以俯瞰商场公共区域的中庭。因此,设计中通过运用通高的橙色透明夹胶玻璃将3Q品牌形象做了极为恰当的点题,让人在一层便能清晰可见。以往的复兴广场3Q色彩选择相对浓重强烈,并呈现鲜明的视觉反差;E楼3Q的设计中将色彩运用回归到相对温和的色系中,并着重体现暖色的亲近感。E楼位于整片建筑群的角落,这一位置使得户外的自然光能够自由无尽的轻洒入室内,亦使窗外的葱葱绿意充沛的映入室内,将大自然的清新与空间内的橙黄色调完美结合,交相辉映。同时,这个3Q还引入了一个全新的固定家具模块类型,一个狭长的“公共空间”共享办公桌,将整个中庭的视野一览无余。