After a successful showing at the 2018 Wonder Festival in Shanghai, long-time client Polyphony contracted anySCALE again to construct a new booth. As with the Wonder Festival booth, anySCALE preserved the trademark futuristic chic look of Polyphony’s Sanlitun store by using minimalist light grey and white colors with bright lighting fixtures. This was done to contrast with the vibrant and colorful selection of Western comic books and Japanese toy models on display and make them pop out for the viewer.
anySCALE preserved the trademark futuristic chic look of Polyphony’s Sanlitun store.
Although the same color scheme and lighting were preserved, emphasis was this time placed on the curved shelves at the center of the booth. By using curved shelves, toys and products of different shapes and sizes could be portrayed without appearing jarring or disjointed as compared to traditional square shelves. By spacing the walls apart and lining up the curved shelves at an angle, the viewer could immediately see the entire inventory at a glance and admire the diverse store line-up.