We are equally delighted to announce that anySCALE’s design concept for Porsche’s new China headquarters has been honored with the Red Dot Award: Product Design 2020 – one of the world’s most respected and influential design distinctions.
This year’s jury consisted of leading industry experts from more than 60 countries. From over 6,500 submissions, Porsche’s new office in the Lu Jia Zui Financial Plaza met the competition’s demanding criteria for quality, innovation, and design excellence. The jury placed particular emphasis on the aspects highlighted by Red Dot juror and tangerine CEO Martin Darbyshire: functionality and aesthetics.
The design of the headquarters draws on two of Porsche’s defining brand values: speed and passion. In the reception area, we integrated a curated historical timeline of Porsche vehicles, an exhibition of iconic engine blocks, a trophy showcase, and shelves displaying meticulously crafted scale models. A standout centerpiece is the 1:1 mock-up of a Porsche 919 race car, which anchors the space and brings the brand’s identity to life. Even the stairwell echoes these guiding themes, serving as both a central meeting point for visitors and an informal exchange space for staff.
In addition, the new Porsche S.P.A.C.E 4.0 meets the WELL certification standards — an internationally recognized benchmark that places human health and well-being at the forefront of building design.
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