GuangHuaLu SOHO 2 Showroom

Completion

Client

SOHO China

Location

Beijing

Size
250 sqm
Design Team
Andreas Thomczyk, Simon Berg, Qin Guopeng
Photographer
Sun Xiangyu
Awards
Red Dot Design Award 2017

The theme of this showroom was based on the the topical issue of PM2.5 and how to represent a clear sky. anySCALE had the idea of using coloured sheet glass to create a rainbow effect within the showroom.
“A rainbow is something very unique. It can only be seen when the right set of weather conditions come together, sunshine, rain and a clean atmosphere. We wanted to take those associations of colour and fresh air as the inspiration for this design.” - Karin Hepp
Twenty floor-to-ceiling pieces of coloured glass curve their way around the 250sqm room. The separations between enclosed spaces – a manager’s room and a meeting room – and the open plan areas - lounges and exhibition space - become interchangeable within a blur of colours. There’s a youthful freshness to this showroom, aimed at a younger demographic who values a designer lifestyle, healthy living and a flexible working environment.