The Tsuen Wan Car Delivery Center epitomizes BMW's recognition of the importance of customer service in the showroom arena. For the exclusive dealer in Hong Kong an innovative approach was taken, drawing inspiration from airport aesthetics. Upon arrival, customers are warmly welcomed by a spacious Check-in reception area crafted from timber finishes, exuding a cosy ambiance. A digital board displays the identification of cars along with their pick-up times. Upon receiving their "boarding card," customers are escorted to the waiting lounge. Complementing the reception area, the waiting lounges features timber elements and comfortable seating arrangements in the brand's corporate identity colours. Here, customers can receive briefings about their new cars or indulge in refreshments and explore available merchandise.
In the open area, large scale signage and curved ceilings emulate the ambiance of an airport transition space. Enhanced by strategic lighting and illuminated brand posters, the atmosphere is further elevated. When customers are ready, they simply locate their designated parking spot indicated on their boarding card, poised to embark on adventures with their new vehicle.
荃湾汽车交付中心体现了宝马对于展厅服务的重视。宝马在香港的独家经销商采取了创新的做法，汲取了机场美学的灵感。顾客到达时会在一个由木材饰面打造、营造温馨氛围的宽敞办理登机手续的接待区受到热情欢迎。一块数字显示屏展示车辆的标识以及提车时间。顾客领取他们的“登机卡”后会被引领至候机休息室。候机休息室与接待区相得益彰，以木材元素和舒适座位布置，体现了品牌的企业形象色调。在这里，顾客可以获得关于他们新车的简要介绍，或享用点心并探索可用商品。在开放区域，大型标识和弧形天花板模拟了机场中转空间的氛围。经过战略性照明和发光的品牌海报的提升，氛围更加高雅。当顾客准备就绪时，他们只需找到登机卡上指示的指定停车位，准备与他们的新车开始奇妙的冒险之旅。
