The Chinese e-cigarette leader RELX invited anySCALE to a tender to refresh its existing store identity to be implemented on the over 10,000 brand’s stores allover the country. As a result of a convincing preliminary proposal anySCALE got appointed to develop a fresh and cool new design to be applied on stores different in size and location. In fact three are the typologies of stores involved in the redesign: The enclosed “U” store, the semi-open “L” store, and finally the Island stores to be implemented into open malls.
Inspired by the high technological yet warm vaping experience, a green to white gradient dominates the design and it’s applied on the wall modules. The gradient wall is interrupted by display areas, advertising displays and interactive monitors.
A central rounded counter welcome customer into the space; the same counter’s top offers a wide selection of pods’ flavors and latest collections.
The ceiling is dominated by the “power-button” of the same RELX’s VI whereas a system of loop lights runs on the 3 sides enhancing a high-tech and lab’s atmosphere.
The entire project is based on prefabricated modules useful to have an immediate and clean on-site installation. A Store Identity Book has been finally produced to be used as guideline for the refurbishment of all stores.
中国电子烟领军品牌RELX邀请anySCALE参与招标，以刷新现有店铺形象，将其应用于全国逾10,000家品牌店铺。由于初步提案令人信服，anySCALE被指定开发一种新鲜、酷炫的设计，适用于不同规模和地点的店铺。实际上，重新设计涉及三种店铺类型：封闭的“U”型店铺，半开放的“L”型店铺，以及将要设立在开放商场中的“岛屿”店铺。
受到高科技而温暖的吸烟体验启发，绿色至白色的渐变主导设计，并应用于墙面模块。渐变墙面被展示区域、广告展示和互动显示器中断。
一个中央的圆形柜台欢迎顾客进入空间；相同柜台的顶部提供各种口味的烟弹和最新系列产品。
天花板主导着RELX VI的“电源按钮”，而一个环形灯光系统环绕在三侧，增强了高科技和实验室的氛围。
整个项目基于预制模块构建，可实现现场快速、清洁的安装。最终制定了一本店铺形象手册，用作所有店铺翻新的指导方针。
