The SOHO 3Q Bund was our third coworking space project for SOHO based in Shanghai and also our biggest 3Q at almost 8,500 square meters over 4 floors.
The new SOHO Bund building was design by GMP and was the only entirely new architecture project in the core area of Shanghai’s historic Bund to be created in the last 60 years. The Bund waterfront in Shanghai is known for its colonial European architecture from the turn of the century and the 1920’s. The design of this new 3Q within this historical setting had to be sensitive to the architectural heritage surrounding it. The SOHO Bund facade uses strong vertical lines in a tribute to the Art Deco style found on the Bund. In the same way, the interior design for 3Q adopted some Art Deco elements.
The colour palette of this new 3Q included more neutral colours with some warm splashes, as well as greys, black and bronze. Some strong, almost geometric patterns, were implemented into the new rug and wallpaper designs, which blended well with the shiny bronze and chrome accents used for furniture details and lighting. An angular, bronze staircase highlights the space, adding a feel of sophistication and class that works well with the Art Deco style of both the coworking space and the architecture beyond.
