Project Artemis by Polyphony put anySCALE to the test with its second physical store located in the Joy City shopping mall in Beijing, China. As the name says, the store’s reduced size created a challenge for our designers to meet the process of sales as a whole in areas such as how to best display a single item, store items efficiently and surprise the customer from the moment they walk in to the moment they select the product.
With the reduced size, our designers had to focus on how to unite the storage and display of the products. By creating a signature wall featuring half moon, acrylic displays embedded into drawers that hold the stock of the displayed products customers can reach in a grab themselves, the space has been streamlined and draws the customers in. While the project was small in scale, there were many technical difficulties that were surmounted by the design team such as realizing the display/storage wall, finding the most high-precision hinges for the drawers and illuminating the products in a seamless way without producing a glare. However, the design was realized, and aside from the vinyl flooring from Swedish producer Bolon, all other products were custom made by our contractors.
For anySCALE, designing on a small scale and for clients such as Polyphony allows us to reduce design to the absolute essence what it needs to be to create a unique product. The term “reduced to the max” best describes this project as the design is reduced but maximized to introduce the products to the customers in an interesting and modern way.
