The smaller “sister” car2go was referred to anySCALE by its “mother” company Daimler. The task was to design car2go’s first office in mainland China within an office tower widely used by the mother company’s different departments. The challenge here was to understand both car2go’s need to present an independent and unique brand image to their open-minded customers while staying in line with the mother company’s own brand image which lays more emphasis on longevity and timeless elegance.
Our concept was almost set by the clear definition of space- a belt of facilities sections off the space into an inner part which is cozier, more social, more communicative and the outer part, which is brighter, serving those who need to work on a specific task. Some of the shared facilities are kept open to both sides others serving either side only. Overall, we have significantly increased utility of those areas where the working environment encourages people to share and communicate their work with others versus a traditional working set up comprising of tables and chairs.
Colours and surfaces follow the brands image- white, light blue and grey tones form the colour backbone of the space, all of this freshened up by poppy orange and yellow tones appropriately scattered across the backdrop. Natural wood and plants in certain areas do give the space the feel of a coffee shop which underscores how car2go serves those who work and live in metropolitan areas.
