ZWYN goes K11

Completion
February, 2024
Client
ZWYN
Location
Shanghai
Size
770 sqm
Design Team
Andreas Thomczyk, Yilun Li, Autumn Yang
Photographer
ZWYN
Award
RED DOT 2024

ZWYN ATHLETIC GRID explores the intersection of sport, music and art to better understand movement as a fundamental aspect of human life. It serves as a platform to embody and promote the core values of ZWYN, attracting individuals aspiring to achieve their best selves. It offers a space for research and training, along with expert guidance on nutrition and futuristic apparel. The concept encompassing multimedia exhibitions featuring activities like skateboarding, running, and basketball, as well as exploring music genres such as Hardcore Punk, Drum & Bass, and Urban/Hip-Hop that resonate with these sports cultures. ZWYN at K11 is adding the aspects of sports into the K11 Art Mall in Shanghai which “was designed as a union between retail and art”.