ZWYN goes K11

Completion
February, 2024
Client
ZWYN
Location
Shanghai
Size
770 sqm
Design Team
Andreas Thomczyk, Yilun Li, Autumn Yang
Photographer
ZWYN
Award
RED DOT 2024

ZWYN ATHLETIC GRID explores the intersection of sport, music and art to better understand movement as a fundamental aspect of human life. It serves as a platform to embody and promote the core values of ZWYN, attracting individuals aspiring to achieve their best selves. It offers a space for research and training, along with expert guidance on nutrition and futuristic apparel. The concept encompassing multimedia exhibitions featuring activities like skateboarding, running, and basketball, as well as exploring music genres such as Hardcore Punk, Drum & Bass, and Urban/Hip-Hop that resonate with these sports cultures. ZWYN at K11 is adding the aspects of sports into the K11 Art Mall in Shanghai which “was designed as a union between retail and art”.

ZWYN运动院(ATHLETIC GRID)探讨了体育、音乐和艺术的交汇,旨在更好地理解运动作为人类生活中的基本要素。作为一个平台,运动院不仅体现并推广ZWYN的核心价值观,还吸引那些渴望实现最佳自我的人们。运动院提供研究和训练空间,以及关于营养和未来服装的专家指导。其概念涵盖了多媒体展览,展示滑板、跑步和篮球等活动,同时探索与这些体育文化相关联的Hardcore Punk、Drum & Bass和Urban/Hip-Hop等音乐流派。ZWYN运动院(ATHLETIC GRID)将体育元素巧妙地融入上海K11艺术商场,这座商场被设计为零售与艺术的完美结合体。