Giving life to folkloristic tradition and Mexican culture is the newly opened Las Musas in Beijing’s bustling Sanlitun area. To complement the Mexican inspired interior design and cuisine, anySCALE collaborated with Georgia-based graphic designer Jacopo Saleri to create a unique visual identity that infuses elements of mythology, Mexican culture, and tattoo art.
Vibrant as the interiors, the color palette of the menus, coasters, and merchandise matches the cool turquoise ceramic tiles and red furniture of the restaurant.
位于北京繁华的三里屯地区，新开业的Las Musas餐厅为民俗传统和墨西哥文化注入了新的生命。为了与墨西哥风格的室内设计和美食相得益彰，anySCALE与来自乔治亚州的平面设计师Jacopo Saleri合作，打造了独特的视觉形象，将神话元素、墨西哥文化和纹身艺术融为一体。
如同室内设计一般生机盎然，菜单、杯垫和周边商品的色彩搭配与餐厅的清凉绿松石色陶瓷砖及红色家具相呼应，呈现出和谐美感。
The shades of these festive Mexican colors create a contrast that plays a subtle trick on the eyes, similar to the “dizziness one feels after a few shots of mezcal or tequila,” says Jacopo.
Serving as the voice of this brand, the sharp cuts and asymmetric letters of the Serif font imbue the typography with a folkloristic soul, contributing to the legend of the muses.
The three muses of Las Musas, from the ocean, desert, and sky, evoke the powerful imagery of ancient Mexican deities. Drawing inspiration from whimsical Mexican folk art and old-school tattoo style, smooth simple lines depict the reposing goddesses in flowing mystical forms. At the center of the brand is the Las Musas star logo, a recurring symbol that appears in each muse illustration. Long used as a reference point for travelers and explorers, the star guides us to the colorful oasis that is Las Musas, home of the muses. In developing this innovative branding, anySCALE has endowed Las Musas with an attractive mystique, creating a compelling story that inspires a sense of joy and wonder.
作为品牌的声音，衬线字体的锐利切割与不对称字母为字体注入了民俗灵魂，增添了“缪斯传说”的神秘色彩。
Las Musas的三位缪斯，分别来自海洋、沙漠和天空，唤起了古代墨西哥神祇的强大意象。其设计灵感源自墨西哥奇幻的民间艺术与复古纹身风格，流畅简洁的线条勾勒出缪斯女神们神秘流动的姿态。品牌的核心是Las Musas的星形标志，这一重复出现的符号贯穿于每一位缪斯的插图中。星星作为旅行者与探险者的参考点，被赋予指引作用，带领我们抵达这个充满色彩的绿洲——缪斯之家Las Musas。通过开发这一创新的品牌形象，anySCALE为Las Musas注入了迷人的神秘感，编织了一个激发喜悦与奇思的动人故事。