保时捷中国总部

Porsche HQ

Completed

Client

Porsche China

Location

Shanghai

Size
13,000 sqm
Design team
Simon Berg, Ruby Xu, Sek Chow, Autumn Yang, Sun Yufeng

German sports car manufacturer Porsche tasked anySCALE with the challenge of designing their new China headquarters based in Shanghai at the Lu Jia Zui Financial Plaza. For this project, it was essential that a theme of speed and passion speak boldly through the design which embraced the heritage of Porsche as a company.
To reflect this heritage, we constructed on the public meeting floor a model car timeline along the wall, an engine block display, a trophy display case, shelves containing scale models, and a 1:1 scale mock-up of the 919 series Porsche racecar. The staircase was of particular importance as it spoke directly to the themes of speed and passion for the Porsche brand and also served as a major meeting point to foster communication and collaboration among the employees.
Besides fostering collaboration among employees, we also ensured that the built environment met WELL Certification™ Gold Standards as well. For us at anySCALE, it was vitally important to make sure Porsche employees were truly happy and healthy for their grand debut at Shanghai.



德国运动车辆制造品牌保时捷将其位于上海陆家嘴金融广场的全新中国总部办公室的室内设计任务郑重委托给anySCALE设计团队。面对这个艰巨而又充满挑战的项目,设计团队运用多种设计语言,全方位诠释了速度与激情两大主题,体现了保时捷公司悠久的历史传承,以及经典的品牌形象。
为了彰显保时捷品牌的文化精髓与历史传承,设计团队在公共会议楼层延着墙面打造了由保时捷模型车组成的品牌重大里程事件时间表,将保时捷八十多年的辉煌历史进行了清晰的呈现。另外,还在空间中置入了车辆内部水平对置发动机的实物展示、赛车冠军奖杯的展示柜、不同比例车模的展示柜以及一台保时捷跑车系列919 Hybrid的1:1比例车模。
连接楼层之间的楼梯也是空间内极为重要的设计元素,不仅在其造型上凸显了保时捷品牌速度与激情的两大特色,通过流畅的折线形设计直接了当的点明主题,也在功能及实用性上提供了员工与员工之间日常办公相会的聚集地,为增进员工之间的相互沟通、提升团队协作交流等,均起到了促进作用。