优享健身旗舰店

UJOY Prime

Completed

Client

UJOY

Location

Beijing

Size
1,900 sqm
Design team
Andreas Thomczyk, Alex Xu, Frannie Yuan, Yawen Jiang, Tait Zhou
Photographer
Xia Zhi

As part of the Phoenix shopping mall on the 2nd through 4th floors, UJOY Prime is the newest iteration of the owners’ UJOY brand with four additional fitness gyms throughout Beijing. anySCALE was hired by the owner couple to lend their creative talents in making this gym an exciting benchmark for the brand.
In designing the gym, we wanted to both upgrade the UJOY brand while distinguishing the premium features of UJOY Prime specifically. As such, we used three main colors for the gym – pale pink, Granny Smith green, and warm chocolate gold. Each color represented both special functions as well as materials used.
Pale pink appeared through metal curtains used to highlight the reception and lounge areas. Granny Smith green was represented in the long elevated metal fence wrapping around the majority of the training areas on level 4 and the staircase connecting levels 3 and 4. Warm chocolate gold, meanwhile, was used in the form of a semi-transparent metal tube wall at the swimming pool. It emphasize the elite qualities of the gym. 



在此之前,UJOY优享健身在北京已经拥有四家连锁品牌门店。创始人王氏夫妇此次特邀anySCALE为其打造位于三元桥凤凰置地广场二至四层的全新升级版品牌旗舰店UJOY Prime,致力于将其打造成为品牌迈入2.0升级时代的里程碑。
在整个设计过程中,设计团队期望将UJOY品牌的整体形象进行提升的同时,也打造出属于UJOY Prime自身独特的品牌特性。在空间主色调的选用上,透过浅粉、苹果绿以及巧克力暖金的搭配,用精致的选材将健身房的各个不同的功能分区进行完美表达。
环绕着前台及休憩区的浅粉色金属材质软性窗帘,无形中将这些功区进行了突出与强调。苹果绿的金属网状格栅贯穿于整个四层训练区,并延伸至连结三层与四层的楼梯上。金属质感的巧克力暖金呈现在泳池四周的半透明金属管背景墙上,深刻诠释了空间的高端与大气。
粉色系列的半透明金属材质让空间呈现出若隐若现的柔和又刚硬的新锐质感。