优享健身旗舰店

UJOY Prime

Completed

Client

UJOY

Location

Beijing

Size
1,900 sqm
Project team
Andreas Thomczyk, Alex Xu, Frannie Yuan, Yawen Jiang, Tait Zhou
Photographer
Xia Zhi
Awards
Red Dot Award 2020

As part of the Phoenix shopping mall on the 2nd through 4th floors, UJOY Prime is the newest iteration of the owners’ UJOY brand with four additional fitness gyms throughout Beijing. anySCALE was hired by the owner couple to lend their creative talents in making this gym an exciting benchmark for the brand.
In designing the gym, we wanted to both upgrade the UJOY brand while distinguishing the premium features of UJOY Prime specifically. As such, we used three main colors for the gym – pale pink, Granny Smith green, and warm chocolate gold. Each color represented both special functions as well as materials used.
Pale pink appeared through metal curtains used to highlight the reception and lounge areas. Granny Smith green was represented in the long elevated metal fence wrapping around the majority of the training areas on level 4 and the staircase connecting levels 3 and 4. Warm chocolate gold, meanwhile, was used in the form of a semi-transparent metal tube wall at the swimming pool. It emphasize the elite qualities of the gym. 



UJOY PRIME 是优享健身连锁品牌的升级版旗舰店。anySCALE改头换面的新设计为该品牌未来的发展树立了新的标杆。UJOY Prime的店面空间总共分为两层,为其会员提供了多样且全面的健身设备及训练设施。一层拥有大型室内游泳池、舒适的配套休息区、以及宽敞的男女更衣室。二层则提供了包含有氧、重训、拳击、舞蹈以及私教等丰富的功能训练空间。
在UJOY PRIME的空间配色方案上,anySCALE此次也对品牌做了整体升级,以温和的浅灰色打底,搭配三种主题色调:苹果绿、浅粉和巧克力金,通过色彩运用及材料挑选,为空间的功能划分赋予了全新定义,亦兼顾到不同性别客户的需求及喜好。
浅粉色金属帘与玻璃隔断及间接光源的结合处理,将整个前台及休息等候区进行了烘托打亮。绿色金属网环绕包覆着二层整体训练区域的墙面,并延伸到从一层通往二层的内部楼梯上,成为了贯穿两层空间的完美纽带。而围绕泳池四周的巧克力暖金色通高金属管则为整个空间增添了一丝高端典雅的奢华气质。