Mercedes-Benz opened a new Advanced Design Centre in Beijing in December of 2014. It is the only design centre that currently exists in Asia, as well as being one of only five that Daimler runs worldwide. anySCALE was appointed as the architect partner to develop, design and execute this project. The 11,000 square-meters centre includes a design studio, workshop, an outdoor courtyard as well as innovative offices spaces.
“Stuttgart is the town I grew up in and it is where Daimler has its roots. Designing for Daimler in China is something which makes me very proud and reinforces the bond between me and my father, who worked for Daimler his whole career.” - Andreas Thomczyk, one of anySCALE’s three partners.
anySCALE designed Daimler’s one of only five design centres worldwide
The Design Centre is spilt into two levels: the upper floor for digital work, the ground floor as a workshop. All areas are connected using state-of-the-art technology so that designs can be developed digitally and physically in parallel. While integrating Daimler’s corporate design style by incorporating the Mercedes grey, white, and black throughout the facility, we also introduced a new language for Daimler's office design: wood was replaced with black, blue and light grey to make up the main colour tones within the working environment. “This new studio in Beijing will provide a creative environment for us all to indulge our imaginations, free of commercial constraints”. Said Prof. Olivier Boulay (Vice-president of the Mercedes-Benz). We also received high compliments from Daimler Head Quarter for the innovative design and high standard of execution. This all-new Advanced Design Centre has become Daimler’s flagship facility for Asia.
